- Natural
- Whitens
- Polishes
- Freshens Breath
- Gluten-Free
- No Fluoride
- No GMO's
- No Parabens
- No Triclosan
- No Cruelty
- Vegan
Ingredients: Glycerin, Water, Hydrated Silica, Sorbitol, Sodium Methyl Cocoyl Taurate, Propanediol, Xylitol, Cellulose Gum, Cocamidopropyl Betaine, Natural Flavor, Sodium Citrate, Stevia Rebaudiana Extract, Charcoal Powder, Potassium Sorbate, Ethyl Lauroyl Arginate Hcl, Chamomilla Recutita (Matricaria) Flower Extract.

WHAT A SMILE™
Toothpaste Comparison
| Toothpastes | Charcoal House Toothpastes |
ADA*-approved National Brand Whitening Toothpastes |
| RDA** [maximum FDA limit 250] | 91.36 | 100 - 200 |
| Particle size |
Charcoal Powder 7 microns |
Talc Powder 20 microns |
| Hardness # [Tooth Enamel - 5] | Charcoal 1 - 2 | Silica 7 |
| Able to scratch Tooth Enamel | No | Yes |
American Dental Association
Relative Dentin Abrasivity
Frequently Asked Questions
What does this toothpaste taste like?
It has a natural cherry flavor, offering children a fruity option for their brushing routine.
Does the cherry toothpaste contain fluoride?
No. The formula is fluoride-free and also excludes parabens and triclosan.
What’s inside the formula besides activated charcoal?
Ingredients include hydrated silica, glycerin, xylitol, stevia extract, and chamomile flower extract, along with other ingredients that give the toothpaste its texture and flavor.
Is this toothpaste suitable for a vegan household?
Yes. It is identified as vegan and cruelty-free. The formula is also gluten-free and made without GMOs.
Can I buy the toothpaste together with a toothbrush?
Yes. You can choose one tube on its own, one tube with one toothbrush, or one tube with four toothbrushes.





